For years, I struggled with finding my true voice as it relates to my personal brand. I’ve always managed to stay on message as a Work Life Management expert and working parent advocate, but it wasn’t until I understood being valuable to my readers that I began to harness my full potential. To create a movement that resonates, you must serve. And to do that, you must be a problem solver.
When you solve problems effectively, efficiently, and consistently, you will be able to monetize your message and your voice.
Think about yourself, personally. You probably pay for goods and services that solve problems and help make your life easier. If you don’t have a lot of time to clean your home, you hire a housekeeper. If you need a ride to the airport and don’t want to pay for long term parking, you book an Uber. If your child needs help with math and your skills aren’t up to par, you pay for a tutor. You do so because they help you solve a problem which can make your life less stressful.