Back in June, Instagram released their latest rollout for creators—IGTV. Aimed at being a rival to YouTube, it allows users to create long-form video content that can be seen within the traditional Instagram app and also on a standalone IGTV application. Videos can be up to an hour and allow users to make compelling video content to compliment their Instagram channels.
As a lover of Instagram, I can see myself totally using this even more than YouTube. I find YouTube to be very user unfriendly, and since Instagram is where I’m at (and mostly everyone else is too), it can be a viable tool for business owners, imprints, and personal brands.
I’ve shot several IGTV videos, and I feel like I have a handle on it. I’ve been working on my strategy and how I will use it to propel my message, and if you aren’t using it already, you could be missing out.
If you are still on the fence, I’m sharing tips on how to use IGTV to enhance your business or brand below. Get ready to do some work.