Fall is here, which means it is time to pivot and focus on the season in order to maximize sales and make a profit. This is a great time to focus on bundling up your products and services to seize the upcoming holiday sales that will be pouring in.
Are you ready?
I’ve compiled a Fall Business Checklist for Entrepreneurs that fit most business models and niches and can be used to help keep you focused and organized during autumn.
Stock up and bundle
A huge sales season is getting ready to be underway, so if you sell products, it’s time to stock up on them. Economists predict that this holiday shopping season is going to start early, so be prepared and order about 10% more than you did last year.
If you sell products that you make, start working on them now and make sure to also create few bundles to really drive home a profit.
Create sales campaigns
It’s time to work on your sales campaigns for Halloween, Thanksgiving, Black Friday, Shop Small, and Cyber Monday. Write down your sales goals for each campaign and then begin crafting your strategy, which should include email marketing, social media, and online ads.
Prep for Black Friday
Black Friday is the biggest shopping day of the year, so you must be prepared if you want to make a profit. Start prepping now by creating deals with products and services your readers and customers can’t say no to.
Plan for Shop Small
Shop Small is growing into a huge movement of consumers who want to buy things from the little guy and not big box stores. This is the perfect opportunity to have products and services that are made just for Shop Small—it’s a branding opportunity and a way to connect with others.
If you want to learn more about how to leverage your biz for Shop Small, I have a blog post about it here.
Oh, and if you don’t have an actual physical store, a Shop Small pop up shop may be a good alternative. Get tips here.
Update website and blogs
Your website, blogs, and social media banners and profiles should be updated with specific Fall campaign info, hashtags, and other seasonal information.
Make sure you have Fall-ready content to serve on all of your platforms.
Partner with influencers
This is also a good time to partner with bloggers and influencers who have a large following and can get your brand, product, or services out there. Work with them to help promote new Fall items through Instagram, Facebook, and Twitter.
You may be more busier than you have been all year, so hiring help is a good idea. A seasonal staff can help you with most of these tasks and give you the time you need to run your empire.
Work on your holiday hours and schedule. When will you be open? What are your Thanksgiving, Black Friday, and Shop Small hours?
This isn’t just for those with actual brick-and-mortar shops. Because of an increased workload, you may find yourself working longer hours. Decide what those hours will be and make sure to put aside time for personal.
Inclement weather plan
The weather can begin to get a little frightful during the Fall months. Make sure to have an inclement weather plan created and make sure that it is posted on your website and social as an FYI to keep your customers and clients informed.
Schedule social media
Based on your Fall sales campaigns, you can schedule your social media accordingly. You can also share Fall flat-lays, graphics, and other content that keeps your audience captivated and your channels visually appealing.
Download my Fall Business Checklist for Entrepreneurs and follow it to a “T” to have a robust and fruitful Fall season that is your best yet!