For years, I struggled with finding my true voice as it relates to my personal brand. I’ve always managed to stay on message as a Work Life Management expert and working parent advocate, but it wasn’t until I understood being valuable to my readers that I began to harness my full potential. To create a movement that resonates, you must serve. And to do that, you must be a problem solver.
When you solve problems effectively, efficiently, and consistently, you will be able to monetize your message and your voice.
Think about yourself, personally. You probably pay for goods and services that solve problems and help make your life easier. If you don’t have a lot of time to clean your home, you hire a housekeeper. If you need a ride to the airport and don’t want to pay for long term parking, you book an Uber. If your child needs help with math and your skills aren’t up to par, you pay for a tutor. You do so because they help you solve a problem which can make your life less stressful.
You have to find a way to do this with your business. Whether you are a blogger, life coach, etc., you must find a way to solve a problem and save the day for your audience, readership, and client base. When you help someone with their issues, then you become invaluable to them, thus creating more avenues and ways to continue to serve and assist.
When monetizing your message, the best and most engaging thing to do is be a problem solver. Create products and services that help people, that fill a void, and that are needed.
Look at the popularity of services like Uber and AirBNB. They solve problems and have filled a void in their industries. Now there are tons of copycats, but they paved the way for how business is done.
You not only should solve problems, but anticipate your customer’s needs or possible problems before it actually becomes one. That means being plugged into them at all times.
In addition, make it easy for people to get to you. Have a professional website with your contact information readily available and visible. Build up your email list by offering freebies such as a white paper or report, worksheet, or short eBook. These are all easy ways to build trust with prospective customers while showing that you know what you are talking about.
When you are a problem solver and are able to effectively share the message of your offerings and your business, you should never be broke. People will pay to help make their lives easier.
Need more help creating a business that serves? Check out my post What’s Your P.R.I.C.E.