I am currently in the post-glow feeling of the 2018 Essence Fest even though it was a few weeks ago. I am still processing the event and the Black Girl Magic of it all. I recently read that it was the most-attended Essence Fest with over 500,000 attendees whom infiltrated New Orleans for a party like none other. I’ve been to the Essence Fest before, but this one was different.
I call it the Girls’ Trip Effect.
Women of color in the 21 century are professional, high earners, and oftentimes are the most coveted demographic group when it comes to setting trends. The world looks to us as leaders of the culture, and thus, we are making Money Moves and have power with our dollar.
During the event, I was in awe at the hugeness of it all and of the brands who attended and poured hundreds of thousands of dollars to get our attention.
The 2018 Essence Fest was a case-study of melanin magesticness and from a business standpoint, I was educated in so many ways. Pull up a chair and I will share with you the Five Business Lessons I Learned at the 2018 Essence Fest.