Last month, I had the pleasure of speaking at the INC Yourself workshop, presented by the St. Louis Comptroller’s Office in conjunction with St. Louis Community College. I was on deck to discuss social media and how it can be utilized by small business owners and entrepreneurs.
My presentation was based on my favorite word: FABULOUS, and was entitled Make Your Social Media Fabulous. I feel that social media, when done right, can really help propel a business or idea. Without social media, I wouldn’t be able to reach my readers, or build a web audience like I have.
Here are the talking points from Make Social Media FABULOUS:
F orge relationships- forging relationships and networking offline is important in social media
A ttitude is everything- being approachable is everything. Leave your attitude at the front door
B oss and brand- be your own boss and mind your brand. Keep this in mind with everything you do
U nique- be unique. Don’t copy others. Develop your own plan and follow it. Stay in your lane
L isten- before others will hear you, you have to listen
O bserve- observe what works and what doesn’t. Constantly tweak your plan until you make headway. Then observe & tweak again
U nderstand- understand what it is you are doing and offering in your business.
S et a high standard- it’s important to raise the bar and set a high standard for yourself and for your business
I will be talking more in depth about how to Make Social Media Fabulous on this site in the next upcoming weeks, so stay tuned!