Oh, summer! A beautiful time for most of us to take time off, travel, and explore. It is also a great time to invest more time and effort into your business side hustle. The days are longer, and with more sunlight comes more opportunity to grow your business even while working a full-time job.
I look at the summertime as a time to increase visibility, profit, and services. Here are a few ways that you can grow your side hustle this summer and create some income, which can have you going into the Fall and Winter months poised to close the year out strong.
Visibility
There are tons of events that occur during the summertime in most cities across the world. Make it a point to check out local social calendars and attend at least two events per month in June, July, and August. These events should be within your genre or service offering (i.e. if you are a stylist, attend fashion forward events), or conferences that allow you to learn, grow in your craft, and of course, network.
Create a summer campaign with hashtags and content that allows you to show off your expertise. Share these visual gems on Instagram (make sure to utilize Instastories), Facebook, Twitter, and more. You can use this campaign to increase awareness about you and what it is you do.
Vow to send out at least one e-newsletter in June, July, and August and offer a deal or sale to increase your profits. Encourage readers to forward the emails to friends and family who could benefit.
Schedule social shares consistently by using my Free Social Media Planner.
Profit
Do you sell items? Open a Pop Up Shop this summer and actively sell your goodness. You can even partner with other small business owners to offer a Pop Up Shop of various goods and services.
Restock your online store and/or update your website with new services or offerings with summer pricing to to seize buying power.
The summertime is a perfect time to throw an event (ie fashion show, expo, conference, etc.), so invest in an event and defray the costs with sponsors and ticket sales.
Services
Offer summertime branded services that can get customer attention and create a urgency to purchase. Try to make your services as virtual as possible so that you can make more income. If you are a stylist, offer Skype sessions to clients. Be open to being creative with how you offer your services to potential buyers.
Try to spend at least 90 minutes each weekday on your business—this will have a tremendous positive impact on your business. The more consistent you are with it, the better results you will have.
If you’d like to have a personal Pick My Brain session with me where I can personalize options for you and your business, click HERE and complete the form. I have a few openings in May, June, and July, but they do fill up fast so make sure to get your request in now.
Make this summer one to remember—and one that will grow your business.
